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Job Title: SEO Specialist and Content Creator

Location: Warminster, PA

About ecoFINISH

Job Summary:

EcoFINISH and our sister company Optus Resin Technology are a B2B manufacturers of high-performance industrial and aquatic coatings, with our own patented installation system. Based in Warminster, Pennsylvania, ecoFINISH is available on five continents, with 255 ecoFINISH Dealers in over 25 countries. Learn more at https://www.ecofinishcoatings.com/ and https://optusresin.com/

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Our Corporate marketing team is seeking a professional, dependable, and creative individual with a passion for corporate branding and marketing. The role requires support for our brand awareness, client acquisition & engagement, and marketing operations efforts.

This candidate must have a solid understanding of on-page SEO and understanding of the role of search in the buyers' journey. The role will be primarily handling on-page SEO and execution of SEO strategies, content creation and will work closely with our Web Developer and marketing department.

Key Responsibilities Include:

  • Performing on-page optimizations (title tags, meta descriptions, header tags, page formatting, schema, internal linking, etc.

  • Optimizing location and service pages

  • Performing keyword research and writing outlines for blog posts and service pages

  • Develop content marketing, including content development and maintenance

  • Capturing and creating photo and video content for our social platforms

  • In conjunction with the department manager, manage digital marketing, SEO, SEM, SMM, and email

    marketing campaigns

  • Assist with event marketing and PR initiatives

  • Assess marketing campaigns by tracking and analyzing campaign data

  • Assist in the coordination and implementation of marketing and sales strategies

  • Perform research and analysis to support marketing and sales initiatives

  • Support Marketing Department as needed with content creation for social media.

Education and Experience

  • BA in Marketing, Communications or equivalent experience

  • Minimum 2 years of marketing or marketing communications experience

  • Experience with marketing analytics tools such as Google Analytics, CRM platforms, and content

    management systems

  • Experience with SEO tools such as Ahrefs, GSC, Google Analytics, Screaming Frog

  • Experience working on SEO, SEM, SMM, and email marketing campaigns

  • Skilled with Microsoft Office Suite

  • Exceptional attention to detail

  • Strong written and verbal skills

  • Experience with Netsuite is a plus but not required.

Benefits

Full-time position
Health, vision, and dental insurance after probation period of up to 90 days. Paid training
Paid time off
Paid holiday after 90 day probation period
401K after 1 year.

THIS IS AN ON LOCATION POSITION

The above statements reflect the general tasks, duties, activities, and/or responsibilities necessary to describe this position and is not intended to set forth all of the specific requirements of the job. These job duties/responsibilities may change or vary in response to business needs.